VISION 2025
To become the most competitive and leading Smallholder Farmers’ Cooperative Union in Africa by supplying a high quantity of high-quality coffee, spices and honey products to the international Market by 2025.
OUR MISSION
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Economic: To become a leading provider of fine Ethiopian coffee, spices and honey on the international market through a focus on sustainable production, high quality standards, a fresh marketing approach and reliable delivery.
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Social: To improve the livelihoods and quality of life of our smallholder farmer members through trainings on quality at all levels of the value chain and on financial and organizational management, as well as financial support and provision of technology and input supplies. We also commit to reinvesting our Fairtrade premium and profit back into our farming communities through projects for social development.
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Environmental: To contribute to the environmental protection of Ethiopian land, and Bench Maji in particular through natural farming practices, sustainable waste management and protection of biodiversity and soil improvement through natural agroforestry systems. We also have Organic, Eco Cert and Rainforest Alliance certifications.
OUR VALUES
- Quality from seed to cup
- Sustainability across the value chain
- Social responsibility and cooperative principles for our farmers
- Transparency
- Commitment to our customers: Timely delivery and reliable customer service
